Re-targeting is the missing ingredient for your business's success. And I intimately know how much re-targeting can change your business, because mastering re-targeting myself completely transformed both my personal and professional endeavors in business. And if I can run re-targeting ads, believe me, so can you.
I used to think that getting new users with fancy TV ads and billboards would bring success to my business. And I overlooked how important it was to retain visitors and engage them more. Plus, I didn’t know what re-targeting was back then. Even though my business ideas were solid, my weak user retention skills were holding my business back. I couldn’t effectively reach out to all the users who leave my website without buying, and my startup was just dragging along.
It was really hard to get a holistic understanding of retargeting from those courses. And there were few videos on YouTube that didn’t provide all the details I need to actually run retargeting campaigns across different channels. I noticed a lot of the info was hard to apply in real life. There were some really cool case studies but they weren’t actionable or applicable. I thought that there had to be a better way, so i created this course so everyone could know how to use successful, high impact retargeting ads in all of their customer interactions.
We’re going to start with the foundations of what retargeting is and why it is so important. Then we’re going to go on to retargeting strategy set up, where i will teach how to set up your retargeting plan in harmony with other marketing activities. In section 3, you’ll learn how to actually set up your retargeting ads in Facebook. In section 4 & 5, I’ll delve into Google Ad words and YouTube, and in the following sections, we will help you set up retargeting ads on Instagram, Twitter, and Gmail.
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