About the Course
LEARN & IMPLEMENT SEO THAT PRODUCES RESULTS! GET YOUR WEBSITE TO THE TOP OF THE MAJOR SEARCH ENGINES!
Search Engine Optimization seems to be a dark art … full of confusion, misconceptions, misleading information, and outright scams. But at heart, SEO is pretty simple, and this course explains it all:
Perhaps you own a small business, and your success depends on your Web site. Maybe you're a Web developer, and you want to do a better job for your clients--and your clients do want SEO!--or you are responsible for your employer's Web site and are feeling pressure to get it ranked in the search engines. Or maybe you have hired an SEO (Search Engine Optimization) company and are not sure that they are doing a good job…or are about to hire an optimization company and have heard the SEO horror stories from friends and colleagues.
Whatever your situation, this course, will take you through the process step-by-step, with commonsense advice and simple examples. Search Engine Optimization is not brain surgery, there are basic rules that, if you follow, will bring success.
What We learn
- Picking the Best Keywords for SEO
- Preparing Your Site, Including Avoiding Things that Hurt Your Site SEO
- Understanding the Role of Content in SEO
- Optimizing Your Pages – Meta Tags, Formatting Body Text & Images, etc.
- Boosting SEO with Structured Data Markup
- “Submitting" Your Site to Search Engines and Directories
- Local-Search SEO
- Understanding the Importance of Links in SEO and How they Work for You
- Finding Places to Get Great Links to Your Site
Lesson 1 - Welcome
Lesson 2 - Google Logical Operators
Lesson 3 - Common Specifiers
Lesson 4 - Google Shortcut Specifiers
4.1 - How to activate and use the internal calculator Lockedvideo3:15 minutes
4.2 - How to convert units of measurement Lockedvideo2:44 minutes
4.3 - How to define and translate word expressions Lockedvideo3:55 minutes
4.4 - How to get the weather, time and coordinates of any place Lockedvideo4:22 minutes
Lesson 5 - Google Sites & Documents specifiers
5.1 - How to find links pointing to a website Lockedvideo2:06 minutes
5.2 - How to find related websites Lockedvideo2:08 minutes
5.3 - How to get additional information about a website Lockedvideo1:38 minutes
5.4 - How to get files of a specific type Lockedvideo2:54 minutes
5.5 - How to get results from a website Lockedvideo2:55 minutes
5.6 - How to retrieve the cached version of a webpage Lockedvideo1:54 minutes